Want to make sure your business has a strong digital presence? By having a strategy for paid advertising by utilizing performance marketing, implementing SEO, and creating high-quality and relevant content, you can ensure your business has a strong online visibility.
Digital visibility refers to how strong your online presence is. Let's talk about how your business, brand, or product can make sure it is up to modern standards in terms of digital visibility. After all, if no one is finding out about what you have to offer it's time to have a look at your digital marketing strategy. Besides attracting more people to your business, a strong digital presence can create a more credible reputation, as well as give you that competitive edge that makes all the difference.
Users will always be able to find your website just by word of mouth but to truly take advantage of the digital age that we live in, true digital visibility is the next step to excel as a business. Some of the points we will be going over in this guide are absolutely crucial if you want your online presence to be of a high enough standard to actually make a difference. If you implement all of them, we guarantee that the results will be hard to ignore.
1. SEO helps people find you online
Search Engine Optimization, commonly referred to as SEO, is all about making sure that people who are searching for what you have to offer to find you first. If neglected, potential leads and website visitors will simply find your competitors instead when searching on Google or any of the other big search engines such as Bing.
A blog can increase your SEO
Having a blog on your website serves as more than just a way to communicate with your website visitors. By implementing a blog with a clear SEO strategy behind it, you can improve your SEO rankings.
To have a successful blog you need to regularly push out quality content on your website that is tailored to your audience. The topics you will be writing about need to align with your brand, while also providing value to your readers. You also need to be researching keywords and have an understanding of which keywords you want to rank higher in. That's why keyword research is important, whether you choose to implement a blog or not in your SEO strategy.
SEO optimize your website
You shouldn't just be focusing on your blog. On your website, all of your copywriting should be in line with what you are trying to achieve with your SEO. You can build content on your website that is centered around the keywords you are targeting. Leveraging meta tags and meta descriptions and making sure there are no long loading times are other crucial factors in having an SEO-optimized website.
2. Paid Ads - get results with performance marketing
Whether it's attracting audiences that are already familiar with your brand or new users, paid advertising is the most effective way to get results tailored to your business goals. There are several platforms that are used to ensure your audience sees your products and services. Finding the right platform depends on your audience and goals. Your success depends on how well you show engaging content to a relevant audience. In other words, the better you optimize your campaign strategy, the better results you will get.
The difference between Google Ads and SEO
While having a strong SEO will give you a stronghold within search engine results, implementing Google Ads will instead guarantee those top spots in the search engine results. By targeting your desired keywords, you can buy strong placements within those searches, an investment that will increase your visibility immediately within Google's popular search engine.
Facebook Ads and other Meta platforms
If you want to advertise on social media, publishing campaigns using Meta will often prove to be a cost-effective way to increase your digital visibility. Meta includes Facebook Ads, Instagram Ads, and more. With paid ads on social media platforms, you can target your campaigns on specific goals like return on ad spend, lead generation, as well as common B2C and B2B performance indicator KPIs.
Why you need to consider LinkedIn, Twitter, Snapchat, TikTok, and more
There are a lot of choices available today, and choosing the right platform can prove crucial to your digital marketing strategy's success. Unsure of which platform to choose? Whether you are interested in the rise of TikTok and how your business can take advantage of that, or using LinkedIn to reach a more professional audience, the choice often comes after analyzing your business and understanding what platforms best suit your audience.
Blue Hands Digital specializes in helping businesses set up a strong and modern digital marketing strategy, which includes the understanding of which platforms will suit your best. Don't hesitate to contact us if you want to learn more, or read more about performance marketing on our performance page.
3. How to improve your content
At the end of the day, it doesn't matter how good your SEO or paid ads are. If you are pushing out content that doesn't live up to today's standards, or having users land on your website without optimizing the content, you might be wasting your resources.
Understanding your audience
If you don't have a clear target audience, it's time to take a step back. You need to understand the demographics and who these people are, as well as what they are looking for. It is not until you've done enough research that you understand the type of content that will be of value to your audience, that you will be ready to start creating. Audience analysis is one of the first steps of any digital marketing strategy and without it, even the most quality-looking ads will not bring in the results you could otherwise be having.
Content creation that elevates your marketing
Depending on which of the strategies above you will be targeting, different content will be of value. If you are trying to organically increase your SEO, then a blog with high-quality and relevant posts should be your priority.
If you are creating ads on social media platforms, you need to understand not only the audience of your business but the difference in user behaviors from platform to platform. Someone browsing LinkedIn will not be expecting the same kind of content as someone on Facebook. Content in paid ads is not just about driving results but capturing attention, and that's why you need to tailor your content after each platform.
Content for paid ads can be banners, motion graphics, or what most often turns out to be the most effective, videos! Have you checked out what Blue Hands' different content offerings are? We deliver high-production-value content that doesn't cost you a fortune! Have a look at our content page to learn more.
