At Blue Hands Digital, we love digital marketing and think it's important to have fun in our work. That's why we think it's funny to have a name that reflects us so well. After all, we are the marketers who offer “hands-on” marketing and who work so hard that our hands turn blue. But our motto, “Your helping hand in digital marketing,” is more than just a playful pun. It is a philosophy that we base ourselves on the personal service we provide in every project we take on.
We believe that the key to delivering effective digital marketing solutions is a simple and collaborative process. That's why we've developed a six-step process that enables us to work closely with our clients to understand their unique needs, tailor strategies and deliver measurable results.
We always start by conducting a current situation analysis to map your needs and define business objectives. This usually happens during a start-up meeting where you get to meet the project manager and the rest of the team.
After we complete the analysis, we tailor a digital marketing strategy, based on budget, that will help you drive significant conversions for your business. Our team of specialists will guide you through all platforms, discussing the pros and cons and how best to achieve results over time.
The next step is to set up campaigns which means we reformulate the digital marketing strategy into real factors within the campaigns. It controls who we target, what our content looks like and what kind of campaign we create. We always ensure that your content is clear and conversion driven.
We continuously monitor your campaigns and make adjustments to improve performance and achieve your desired conversions whether it's leads, sales or brand awareness. We continuously update you on campaign insights, so you can make informed decisions and get the most out of your digital marketing.
An important step in our process is to A/B test the content we work with. This is to achieve the best result possible. This can apply to everything from what copy we use in our ads to how niche our target audience is.
By collecting data and insights, we provide continuous reports that give you insights into the campaign giving you an indication of what the market is like, what is performing and what needs to be done next to increase your conversions. We present reports at monthly meetings, unless otherwise desired.